Enjoy free shipping worldwide above 100 €

Shopping Cart

Vegan. Natural. Locally sourced. Conscious Minimalism. Power Performance Beauty. Effortless, Timeless Fashion. Empowering Women Worldwide.

go as u.r is the vegan conscious brand in beauty & fashion designed for an active lifestyle, made from sustainable and locally sourced materials.

shop beauty shop fashion

With each purchase of a go as u.r item, you are investing €1 in empowering girls and women across the globe through our partnership with W4, Women’s WorldWideWeb.

go as ur is a belgian label for beauty products and fashion

newsletter

Love letter for revolutionizers! Join our community for the latest news and exclusive offers and get a 5€ off on your next purchase.