go as u.r | young Antwerp-based vegan label for cosmopolitans

Vegan. Natural. Locally sourced. Conscious Minimalism. Power Performance Beauty. Effortless, Timeless Fashion. Empowering Women Worldwide.

go as u.r is the vegan conscious brand in beauty & fashion designed for an active lifestyle, made from sustainable and locally sourced materials.

shop beauty shop fashion

With each purchase of a go as u.r item, you are investing €1 in empowering girls and women across the globe through our partnership with W4, Women’s WorldWideWeb.

go as ur is a belgian label for beauty products and fashion

on-the-go fashion

on-the-go beauty

vegan and natural make up

about go as u.r

Born in the cosmopolitan spirit and as a radical alternative to mass consumerism, go as u.r aims to focus on conscious minimalism: offering a short, effective beauty routine and seasonless on-the-go wardrobe.

natural and sustainable fashion for women

go as u.r world

We’re conscious cosmopolitans, curious explorers – always on the go. We embrace diversity and celebrate expression and freedom for everyone.